Your Online Retail Store
By now you should have visited our sister company,
Classical Coins. If you have not done this yet, please
do so now. Spend some time wandering around that site and observing how it works
and then return to this page.
You have now seen a maximum complexity retail
store. The reason it is so complex has to do with the range of material offered
and the fact that each item is one of a kind. This is the best possible way to
visualize what your own site might be like. Your site would very likely be much
smaller and simpler, because your products will not be one of a kind, unless you
are in the coin, stamp or rare book business.
Did you like it? Was it easy to navigate, and did it
inform you quickly and
easily about the things you are most interested in? Do you wish that your company had a
site like this? If you've answered "Yes" to these questions, then ATM
can craft
an online retail store for you that will do everything you need at an
amazingly affordable cost.
The reason we can do this is that the whole site
development process is template driven, and its structure is very simple. Despite
its simplicity, the format is very versatile, as you can see from the range of
topics covered on the Classical Coins site. Using templates allows ATM to put all of the time
consuming hand crafting into fine tuning the content and the HTML detailing that will get you top
search engine rankings.
Contact ATM today to discuss your company's goals and the objectives of your
Internet retail store plans.
What You Have to Do
No website developer, no matter how competent, can give you a
good website without three essential contributions that have to come from your
company:
Site Content - You need to outline what you plan to sell,
the general structure that you want, and draft copy for each page, product or
other topic. When development starts this material will probably be
extensively modified to create visitor-winning site structure and content, but
if your outline and draft conveys the essentials to ATM it has done its job.
Good Graphics - Interesting pictures that help to tell your
story and will make visitors to your site want to become customers.
Keywords. What search terms do you want your site to be
optimized for? What kind of customers do you want to attract? What do you want
your visitors to be interested in? We can do a lot to get you the best and most
targeted keywords, but the initial concepts have to come from you.
